BMW Unveils "Car-Grade" AI and AR Tech at CES 2024

 "BMW is not only synonymous with the ultimate driving machine, but also a representative of the ultimate digital experience... We will achieve the perfect integration of augmented reality technology in the future and integrate it into human-computer interaction. Demonstrate powerful and reliable artificial intelligence technology.” Mr. Wei Bofan, Director of Research and Development of the BMW Group said.

BMW will showcase the latest digital technologies at the 2024 CES show, including augmented reality glasses and BMW Intelligent Personal Assistant. The augmented reality glasses XREAL Air 2 can enhance the driving experience by visually presenting navigation instructions, warning information, entertainment content, etc. to the driver. This technology is based on a highly integrated software and hardware architecture to provide customers with a comprehensive digital interactive experience.

At the same time, the BMW Intelligent Personal Assistant based on the Amazon Alexa large language model can provide more humanized assistance to drivers and passengers, realize intelligent interaction between people and vehicles, and bring users a digital experience that understands you better.

Through continuous testing and iteration with partners, BMW is actively promoting the application of these technologies in models, aiming to provide a safer, more reliable and intelligent interactive experience and make vehicles closer to user needs.

2024-05-13 17:40:53

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